Branding Case Study: Design Fetish
Design Fetish is a luxury, interior decorating brand created by entrepreneur Deshara Bohannah. Our task was to increase her social media engagement and elevate the brand awareness of her company online. We worked with Design Fetish to create a multi-platform strategy that included using metrics and analytics to measure impact and engagement with their target audience.
We used multiple social media platforms such as Facebook and Instagram.
To constantly engage followers we posted weekly content across Facebook and Instagram. Showcasing the products of the brand as well as providing inpirational content.
We decided to sell the brand via the person behind the brand.
Rather than focus on just wreathes, we decided after consultations with Deshara, to focus on Deshara to establish her as a thought leader in the local entrepreneurship space. Through this we started creating inspirational and educational content around Deshara. A trailer highlighting this is available bellow.
We raised the engagement rate of design fetishes by ...%.